Welcome to ‘Jerk’: A Work in Progress

November 9, 2011

“These are the voyages of the Starship Nutjob . . . “

Welcome to “Jerk: My Life as a Columnist on the TV Beat,” a journalist’s memoir — mine — of a nearly 30-year career (so far) spent covering the television business.

Why “Jerk”?  Because “The Idiot” was already taken.  Plus, a disgruntled reader once scrawled the word “Jerk” over the photo that accompanied my newspaper column and then mailed it to me, so I figured, yeah, that’s as good a title as any.  (That’s the actual document pictured at left.)

If you read on, you’ll understand why “Jerk” is a more or less suitable title for this thing.  Or maybe you won’t.  Whether you get it or not, “Jerk” is supposed to be a personal history of the TV business from the mid-1980s to the present, the era in which I covered it as a journalist.  Whether it succeeds as “personal” history or any other kind of history, I leave that to others to determine.

This memoir drops a lot of famous names — Howard Stern, Jerry Seinfeld, David Letterman, Jay Leno and a bunch of others — in order to get more people to read it.  At the same time, though, I’m proud to say that I didn’t have to contrive any of these name-dropping yarns either; every word of them is true.

Read ‘em and weep, though I’d prefer that you laugh.  And please tell your friends, and also your enemies.

– Adam Buckman

Table of Links (formerly known as ‘Contents’)

November 9, 2011

Preface:

Wasteland

Chapter 1: Sticks and Stones:

Part 1: George Clooney I am Not

Part 2: I Couldn’t Have Cared Less

Part 3: A Message from ‘God’s Elijah’

Part 4: Everybody Has an Opinion

Chapter 2: Glendive:

Part 1: A License to Print Money

Part 2: The Old Guard

Part 3: The Oracle of 42nd Street

Part 4: A Fistful of Dollars

Part 5: The 66-Minute Hour

Part 6: Broadcasting Unbound

Part 7: A Rodeo in Montana

Chapter 3: The King of All Media:

Part 1: Madman in the Morning

Part 2: The Science of Picture Picking

Part 3: The Best in Town

Part 4: ‘Where’s His Anything?’

Chapter 4: The Talk of the Town:

Part 1: William Shatner Squeaks

Part 2: A Fax Poll About Nothing

Part 3: At War with David Letterman

Chapter 5: Cavalcade of Stars:

Part 1: The Trouble with Comedians

Part 2: The Mellowest Cat I Ever Knew

Part 3: The Game Show Kings

Part 4: The Children of Television

Part 5: Morton Downey’s Last Call

Part 6: Jerry Springer Surprises Us All

Part 7: Mr. T and the Pitying of Fools

Part 8: The Patron Saints

To be continued . . .

Preface: Wasteland

November 9, 2011

People reacted to my job as if it were a joke.

You get paid to watch TV, they would remark, mocking the idea that a person – an adult – could have as his job something nearly everybody else does mindlessly at their leisure.

Most people watch TV in the evening, when they’re tired and the idea of engaging in something more challenging is not an attractive option.  They could not comprehend a job – in my case, a job writing about TV – in which a grown man would be required to sit around watching television for the better part of his workday.  They concluded the job of TV columnist must be easy.  They assumed it must be fun.  They were correct on both counts, but also very, very wrong.

Sure it was easy.  Of course it was fun, sometimes.  Few people would try and argue otherwise.  Many times, I would imagine other people at work in the surrounding office towers of midtown Manhattan – people I could see from my 10th floor window, staring into computer screens in their offices and cubicles in the buildings across West 47th Street.  Maybe they worked in finance and were scrutinizing columns of numbers.  Or maybe they were attorneys researching precedents and writing briefs.  Isn’t that what such people do?

Meanwhile, I’m sitting at my desk, a man in his 40s, watching “SpongeBob SquarePants.”  Or maybe I’m channel-surfing, stopping briefly to watch a brawl on “Jerry Springer” or a shouting match between talking heads on Fox News Channel.  Perhaps I am positioned before my computer trying to determine how to provoke the greatest possible number of New York Post readers with a new column that will nitpick and complain about the most recent episode of “The Sopranos.”  Or maybe I’m sifting through the day’s delivery of preview DVDs or, previously, videocassettes of upcoming shows sent over by the publicity departments of the broadcast and cable networks, wondering what I should sample and whether the shows I eventually choose to spend the next several hours viewing will make for interesting columns, whether I will be entertained, bored or sickened.

“If you think it’s so easy, then you try it,” I wish I’d said when confronted with derision for what I do.  All those people who assume how much fun it must be to watch TV for hours on end everyday, year after year, cannot comprehend the side-effects of such an occupation.  At times, when the day’s commitment to watching television would stretch over many hours, I would end my workdays in an irritable half-stupor, my eyes smarting.  I would rise from my chair in a groggy state of depletion though I had exerted no physical effort for the greater part of the day.

Most of TV today can be boiled down to one word: Conflict.  It’s an essential ingredient in drama – whether scripted or unscripted.  On TV, conflicts erupt in a variety of ways, the most prevalent being extreme violence, but also fits of temper – heated debates on the cable talk shows, fistfights on “Jerry Springer” and “Maury Povich,” and tantrums thrown on “reality” TV shows by struggling addicts (“Intervention,” “Celebrity Rehab”), stressed-out brides (“Bridezillas”), high-strung housewives (“Real Housewives of New Jersey,” “Wife Swap”), aspiring models (“America’s Next Top Model”), D-list celebrities (“The Surreal Life,” “Celebrity Fit Club”) and non-celebrities (“Jersey Shore”).

Sometimes, watching so much TV was like absorbing all the ills of the world in concentrated form.  “When television is bad, nothing is worse,” said Newton Minow in 1961, newly installed as chairman of the Federal Communications Commission in the fledgling administration of President John F. Kennedy, in his “vast wasteland” speech to the National Association of Broadcasters.  The phrase is famous; the context in which it was delivered is not.

“I invite each of you to sit down in front of your television set when your station goes on the air and stay there, for a day, without a book, without a magazine, without a newspaper, without a profit-and-loss sheet or a rating book to distract you,” Minow said, addressing the station managers and network executives gathered at the NAB’s annual convention in Washington.  “Keep your eyes glued to that set until the station signs off.  I can assure you that what you will observe is a vast wasteland.

“You will see a procession of game shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western bad men, western good men, private eyes, gangsters, more violence, and cartoons.  And endlessly, commercials – many screaming, cajoling, and offending.  And most of all, boredom.  True, you’ll see a few things you will enjoy. But they will be very, very few. And if you think I exaggerate, I only ask you to try it.”

Nowadays, few stations or networks actually “sign off” anymore.  Today, they offend 24 hours a day.  And with all due respect to Chairman Minow, if we had the quaint procession of “mayhem, violence, sadism [and] murder” that he observed in 1961, we would all be marveling at the miraculous chastity of television.  Dated though it surely is, Minow’s speech gave TV critics (and anyone else) a handy, accurate phrase – “a vast wasteland” – for describing television in virtually any era.  But overall the speech was a failure.  It is doubtful it persuaded any members of Minow’s audience to actually engage in the exercise of self-evaluation that he suggested, much less come to personal epiphanies about the woeful state of television that Minow was sure they would experience.

Those who heard the FCC chairman’s speech likely saw no way in which they could profit from keeping their eyes “glued” to their sets.  They also likely felt, if they bothered to contemplate it at all, that watching television in such a marathon fashion – from sign-on to sign-off, as the old broadcasters once referred to the broadcast day – was not a realistic reflection of the way most people watched TV.  Only shut-ins, or other individuals nursing incurable addictions to TV, would watch TV in this manner.   Other than the lonely and the addicted, the only group of people who have ever come as close to consuming television in the manner prescribed by Minow are TV critics.

When Minow delivered his speech in May 1961, I was not yet 2 years-old.  It would take me about four decades before I found myself in a position that required me, more or less, to take up the project Minow proposed to the station managers and network executives – to watch TV for hours on end, perhaps not from dawn ’til dawn, and definitely not one single station at a time, but to watch so much, spread over so many programs, channels and networks, that over time, I would come to conclusions about the nature of its contents that would fall somewhere in line with Minow’s own conclusion that the medium, taken as a whole, constitutes a vast wasteland.

It does indeed, except that today the dimensions of the wasteland have expanded in direct proportion to the number of channels that have been created over the last three decades.  Plunging everyday into this even vaster TV wasteland is not the fun and easy occupation that most people assume it to be.

The fun part, if there is a fun part, is writing about it – criticizing it and lambasting it, identifying its faults and folly, its mediocrity, its insolence, its lack of manners reflected in the insulting way in which it invades people’s homes and coarsens their lives.  Most of what is produced for television is so woebegone that writing TV criticism is like shooting fish in a barrel.

When confronted by people who assumed my job consisted of little more than vegetating in front of the boob tube – perhaps in the same manner in which they themselves watched TV – I was quick to point out that watching TV was not the job.  The job was a newspaper job – writing columns of criticism, often the harshest possible criticism, about a powerful, pervasive and wealthy industry.  The job required that opinions be formed quickly and transmitted in writing in the clearest possible way, often on extremely tight deadlines.  Then, you were forced to deal with the consequences of what you had written, which often meant absorbing the body blows of complaint – from those you wrote about, of course, but also your readers.

Writing opinion columns for a pugnacious New York City tabloid was a combative exercise.  It could be exhilarating, but also disquieting, especially when I would find myself on the unpopular side of a cause and facing the unrestrained wrath of those who hotly disagreed.

Such conflicts were generally short-lived.  They flared up and then died down with the production cycle.  Constructed from scratch each day, a newspaper is obsolete the moment it hits the newsstand.  Its pages are soon read, then tossed away and forgotten, to be found imprinted with the outlines of dirty soles on the floors of subway cars, crumpled atop piles of refuse in corner trash bins, or soaked and filthy in curbside gutters, discarded after their use as protection from sudden rains.  There – in the gutters, streets and trashcans – I would spy my columns, each graced with my grinning photo, now become just soiled rubbish.

All the work, all the focus, all the concentration that goes into researching and writing a newspaper column – yes, even a TV review – is rendered meaningless in 12 hours or less.  And then you do it again.  A newspaper is a creature with a voracious appetite.  Pressure is on to feed the beast.  Your enemy is time.

“All must turn with the clock-tick,” wrote a Chicago newspaper editor in 1922, describing the newspaper production cycle.  “It makes no difference whether the day be dull or thrilling.  The relentless machinery waits for its injections of human intelligence.”

It was no less true nearly 80 years later at the turn of a new century.  “He is enraged at life,” wrote that Chicago editor of the newspaperman of his generation, “but he is deliriously happy.”

“Enraged at life”?  Probably.

“Deliriously happy”?  Sometimes.  But not always.

Definitely not always.

Next: Chapter 1, Part 1: George Clooney I am Not

Chapter 1, Part 1: George Clooney I am Not

November 9, 2011

I am a jerk.

That’s what my readers told me.

They had plenty of other names for me too.  They called me a “phony,” a “twit,” an “ass,”  an “asshole,”  a “bonehead,” an “idiot,” a “hack,” a “gasbag,” a “scumbag,” a  “schmuck,” a “fool,” a “dick,” a “hypocrite” and a “moron.”

They said I was “pathetic,” “pompous,” “childish,” “immature,” “unoriginal,” “overpaid,” “stupid,” “ignorant,” “uncultured,” “small-minded,” “narrow-minded,” “biased” and “delusional.”

They said my columns in the New York Post made them sick.  They said I was sick too.

“Your spineless article makes me want to vomit,” wrote one.

“The media is sick and so are you,” wrote another.

“God, you’re a terrible journalist,” concluded one.

“What a fucking jerk!” declared another.

“I hope you die, you fat, ignorant fucker,” wrote an English boy who said he was 12 years-old.

Though I was not then nor am I now particularly fat, the boy used the photo of my face that accompanied my columns as a launchpad for a personal attack.  He wasn’t the only one.

“I think your overbite is feminine, your nose looks babyish and your face is shaped like my grandmother’s,” wrote one reader.

“You should think about marketing your face as a mask,” wrote another. “It would be a Halloween bestseller.”

“You’ve got the face of a dimwit,” declared an e-mailer.

“George Clooney you are not,” noted another.

The angry reactions of readers to what I wrote came in torrents – in letters, e-mails, and rambling messages left on my voicemail:

“I never read your column before and I’m sorry that I read it this morning.”

“Hey, moron, I’m laughing out loud at your stupidity.”

“You’re a real piece of work.”

“You’ve got shit for brains.”

“Your taste is up your ass.”

“Shut your fucking mouth.”

“Shame on you, Buckman.”

“Fuck you, Buckman.”

“You’re pathetic.”

“You’re an idiot.”

“You’re an ass.”

“You stink.”

“Up yours.”

“Shut up.”

What stirred them up?  Columns about television.

You would think people would save their vitriol for topics that were meaningful – Republicans vs. Democrats, Israelis vs. Arabs, war and peace.

But no.  All that anger – all the cursing, all the insults, all the effort that went into banging out all those e-mails composed entirely of capital letters – was expended over newspaper columns in which I reviewed the Oscar hosts; critiqued the televised half-time entertainment at the Super Bowl; scolded Oprah Winfrey; feuded with a British quiz-show host; took issue with a murky plot point on “The Sopranos”; misinterpreted a chain of events on “Lost”; and stated my preference for one “American Idol” finalist over another.

“Dear Mr. Buckman, I am a white woman who believes you are a racist pig!” wrote one enraged e-mailer in May 2003, responding to a column in which I dared to suggest that Clay Aiken, an effervescent 25-year-old from North Carolina, would have been a better choice to win the second season of “American Idol” than the other finalist and eventual winner – beefy, lethargic Ruben Studdard of Alabama, also 25.

“I believe that many people like you are angry that Ruben won because he is black and only a white person should carry that title!” the e-mailer ranted.

“Who are you? God?” asked a reader who became indignant over a column in April 2002 that took Oprah Winfrey to task for seeming to snub President Bush when he asked her if she would travel to Afghanistan on behalf of the administration on a goodwill tour of Afghan schools.

A prepared statement from Winfrey’s production company said simply that she was too busy with her TV show to travel.  In my column, I suggested that her reaction, in which she didn’t even thank the president, was disgraceful.

“How dare you shame Oprah Winfrey for not dropping everything for the ‘honor’ of taking part in Bush’s pathetic PR campaign!” wrote an outraged reader.

“Where do you get off criticizing Oprah Winfrey?” questioned another.

In March 2006, I committed the high crime of praising Jon Stewart for his debut as host of the Academy Awards.

“I don’t know what you were smokin’, drinkin’ or whatever, but Jon Stewart SUCKED!!!” exclaimed one e-mailer.

“Did you actually watch the same show?  Are you on another planet?” shrieked another.

“You must have been asleep,” one e-mailer concluded.

The following year, I had the nerve to characterize the 2007 Oscar telecast, hosted for the first time by Ellen DeGeneres, as “dull and bloated.”

“The only thing that’s dull is the shit in your head, you loser!” declared one reader who would brook no insult to the Academy Awards.

Reacting to their abuse, I became indignant, then defiant.

In e-mails and letters, I denied I was a racist, swore on a stack of Bibles I was not God, declared my residency on the planet Earth, and stated for the record that I was never drunk or asleep in the course of watching or reviewing an Oscar telecast.

I replied to everyone, no matter how unglued their correspondence, unless they provided no return address.  I even took some of them to task for their name-calling and in many cases received sheepish apologies in return.

But who was I to scold them?  I was as guilty as they were.  I’d been calling people names for years – anchormen, anchorwomen, morning-show hosts, afternoon-show hosts, late-night hosts, actors, actresses, comedians, reality-show participants, producers, TV executives, shock jocks – you name them, I probably insulted them.

Rosie O’Donnell was “a mad dog.”  Howard Stern was “the king of all maggots,” “a repulsive bully” and “a nasty man-child mired in a midlife crisis.”  James Gandolfini, the husky star of “The Sopranos,” was “pot-bellied” and “wide-bodied.”  In one column, I nicknamed him “the thickset thespian.”

Katie Couric was a “cutie-pie” whose name rarely appeared in the Post without the descriptive adjective “perky,” a word she hated and we all knew it.

In October 2000, I labeled David Letterman “the Milli Vanilli of late-night” (after the pop duo who lost a Grammy Award for lip-synching) when it came to light that he had secretly hired an actor to stand in for his heart surgeon when he returned to his CBS show following a five-week absence from bypass surgery.  In other columns, Letterman, perennially in second place behind Jay Leno and NBC, was a “late-night loser,” “bitter” and “heartless” – a bit of wordplay that callously attempted to derive humor from his heart disease.

Radio talk-show host Al Franken had “a voice like a cartoon frog.”  Comedian Wanda Sykes didn’t have “an original thought in her empty head.”  Talk-show host Ricki Lake was “a spoiled, publicity-hungry, runaway egomaniac.”  Her crime?  Joining an anti-fur protest at the offices of Karl Lagerfeld in midtown Manhattan.

In a review in December 2003 of an ABC special about the super-rich called “Life of Luxury,”  I described porcine host Robin Leach as “a desperate, fawning sycophant who had evidently bellied up to a few too many free buffets in a lifetime spent sucking up to celebrities.  . . .  In ‘Life of Luxury,’ you’ll see Leach with his nose so far up the rear ends of rich people like Donald Trump and Richard Branson that it’s a miracle the brown could ever be scrubbed off.”

After participants in a raunchy radio contest were arrested in August 2002 for having sexual intercourse inside St. Patrick’s Cathedral on Fifth Avenue, I attacked the parents of the radio shock jocks who put them up to it.  “If this is what Opie and Anthony think is funny,” I wrote of Gregg (“Opie”) Hughes and Anthony Cumia, “I can only imagine the animals from which these two were spawned.  And that’s probably an insult to animals everywhere.”

Soon thereafter on their radio show, one of them (I don’t know if it was Opie or Anthony) vowed he would spit in my face if we ever met in person.  We never met and I have never been spit upon, at least by them.

Earlier that same year, in April, I marked the end of Sally Jessy Raphael’s 19 seasons as the host of an afternoon talk show by subjecting her to merciless abuse.  “If Sally seriously believes her longevity was due to an adherence to high standards, then she must believe in the tooth fairy,” I sermonized, responding in my column to a prepared statement from her office in which she insisted that her show trafficked in topics that were “meaningful” and “in good taste.”

Citing some of her recent topics, which included one show that examined the barroom “sport” of dwarf-tossing and another that featured women who had slept with their sisters’ husbands, I continued to let her have it.  “More likely, though, her staying power resulted from a willingness to adopt any style or embrace any trend, no matter how tasteless, as long as doing so would keep her show going for yet another season.  She hates to hear this, but her show was a poster child for dysfunctional TV.”

I was right about that – she hated to hear it.  She was so devastated by the column that she hand-wrote me a letter later that day and had it hand-delivered.  I would quote from it now if I had only kept it.  It is one of the few letters from anyone – celebrity or civilian – that I did not keep.  I only recall her writing that my column left her so heartbroken and hurt that she cried while writing me this letter and I saw that some of the ink was blotched from what might have been her tears.  I remember actually feeling remorse for hammering her, though I never made an effort to contact her.  It’s not that I regretted what I wrote; I believed my criticism of her talk show was valid.  No, it wasn’t regret; it was cowardice, which was my usual reaction when challenged to explain myself or come into contact with someone I had just clobbered in print.

Of course, I also reacted to Sally’s tear-stained letter with skepticism.  I couldn’t understand how this radio and television personality, who had spent more than two decades in the public eye, could have been so hurt by a lousy newspaper column, or so she claimed.  In the end, it didn’t matter whether I bought her sob story or not.  The simple fact was, her letter made me feel awful and I suddenly wished never to lay eyes on it again.   So I made the rash decision to tear it up and discard it that afternoon.

Next: Chapter 1, Part 2: I Couldn’t Have Cared Less

Chapter 1, Part 2: I Couldn’t Have Cared Less

November 9, 2011

The name-calling and ladling out of abuse reached its zenith with a column on a subject I couldn’t have cared less about.

It was a column rife with name-calling, about a controversy that began with name-calling, that resulted in extreme name-calling aimed squarely at me – about 95 angry e-mails and letters, one of the highest totals for any column I had ever written.

It was about the radio personality Don Imus.  Published on Thursday, April 12, 2007, the column ran seven days after Imus and his producer, Bernard McGuirk, were heard on Imus’ morning radio show referring to the Rutgers University women’s basketball team, following the team’s valiant loss to the University of Tennessee in the NCAA finals, as “ho’s.”  Imus called them “nappy-headed ho’s.”  McGuirk called them “hard-core ho’s” and referred to the game with Tennessee as “the jigaboos vs. the wannabes.”

Controversy ensued.  Activists – led by the Rev. Al Sharpton – called for Imus’ dismissal.  On April 11, NBC dropped Imus from its cable channel, MSNBC, which had aired a daily televised version of his radio show.  The next day, on the day my column ran, CBS canned Imus’ radio show altogether.

By the time I weighed in on it, most of the Post’s other columnists had already written on the controversy, and so had just about anyone else in possession of a keyboard.  The media had been chattering about the story incessantly for the better part of a week, and yet the editors of The Post had formed the hypothesis that Imus himself was responsible for keeping the story alive by talking about it on his radio show.

They asked me to adopt this opinion as my own and I agreed, even though I had barely paid attention to the story.  I hadn’t once bothered to listen to “Imus in the Morning” and hadn’t the slightest idea whether Imus had talked incessantly about his troubles or not.  All I knew was: The Post was a not a democracy.  If my editors were asking me to adopt their opinion and write a column on it, then it was prudent to say yes.

So I took Imus to task in a column headlined, “Time for sorry shock jock to shut up.”

“This is what happens when you can’t shut your mouth,” read the column’s bold lead sentence.  “It’s Damage Control 101: When involved in a scandal, stop talking about it and others will (hopefully) stop talking about it too.

“Don Imus adopted the opposite strategy (if you call that a strategy),” I sneered.  “All week, he has not been able to shut up about the controversy he stepped into when he insulted the Rutgers women’s basketball team.

“By continuing to talk about it, he kept the story alive.  The more he talked about it on his radio show over the last three days, the more it mushroomed.   . . .”

And on and on it went.  I called his campaign for forgiveness a “beg-a-thon” and his mea culpas “a sham.”   I characterized his apologies as “hollow” and “sniveling.”  I suggested he take them and “crawl back under the rock from where he came.”  I described him as “pathetic,” “aged” and “ashen-faced.”  I opined that his “acts of contrition” were “unpersuasive.”

I concluded, “He has accomplished nothing in this week of perpetual sorrow except to make us all sick of him.”

I had never personally met Don Imus, never visited with him, never had a cup of coffee with him, never talked to him at all except for the handful of times – Twice? Three times? I don’t remember – when I was invited as a guest on his radio show to be interviewed on the phone about something I’d written.  He was always polite to me.

And yet, here I was, excoriating him in the New York Post.

Well, that’s what the job required me to do.  Writing an opinion column for the Post was like taking a particular side in a barroom argument.  It was about speaking bluntly, plainly and loudly, even obnoxiously, if that’s what it took to silence the barroom and get people to pay attention.  The goal was readership certainly, but also provocation.

On that score, I guess the column succeeded.  Not only did it get prominent play in the news pages up in the front of The Post on that Thursday (most of my stuff was well-hidden in the extreme rear of the paper in the television section just inside the back cover), but it was bannered across the top of the front page.

As a result, my inbox was flooded with e-mails, as readers threw everything they had at me.  Once again and for the thousandth time, I was an “asshole,” an “idiot,” a “hack,” a “hypocrite.”  I was “stupid,” “desperate,” “pathetic,” “hateful” and “holier-than-thou.”

“You are an asshole – enough said,” wrote one e-mailer.

“How stupid are you???” asked another.

“It makes me wonder where assholes like you get your holier-than-thou attitude,” howled one.

“Can you spell hypocrite?  Look in the mirror – that would be you!” accused another.

“You should be ashamed of yourself,” one e-mailer scolded.  “Do us a favor and quit, effective immediately.”

They were Imus fans and they felt I was too rough on him.  They accused me of piling on.  They said I was a coward.

“Wow!  You sound like a real tough guy behind your keyboard.  I wouldn’t want to mess with you!!!” shrieked one e-mailer.

“You’re a regular giant in the industry,” wrote another.  “You only write about people when they can’t hurt you, not when they have the ability to defend themselves.  You are just a coward.  Be sure to wear a brown tie – it goes well with your yellow streak running up your spine.”

“You, my friend, have accomplished nothing with your hateful screed other than revealing yourself as a petty, vindictive, desperate-for-attention media hack who thinks kicking a man when he is down an act of journalistic courage,” one e-mailer thundered.

What could I say?  I was guilty as charged.  Of course I had piled on.  I had weighed in about a week late on a controversy in which I had no interest.  I had written one of the nastiest columns of my career based on an opinion concocted by others and adopted by me for the simple reason that I didn’t feel like raising a fuss about it.

Despite my relative lack of interest in the story, I imagine that if anyone had asked me for my opinion, I might have said something like this: Sure, Imus and his producer had acted like jackasses, but that happened to be par for the course for “Imus in the Morning” in particular and morning radio in general.   If their behavior was offensive enough to get them booted off the air (at least temporarily, since Imus emerged some time later on another station), then about a hundred other radio shows on stations all around the country probably deserved the same punishment.

But no one asked for my opinion.  Instead, I was saddled with someone else’s – one that I sensed would make me a target for a shellacking after it ran.

Next: Chapter 1, Part 3: A Message from ‘God’s Elijah’

Chapter 1, Part 3: A Message from ‘God’s Elijah’

November 9, 2011

The attacks were severe, but by then I was immune to abuse and inured to embarrassment.

I had been at The Post for 16 years – nine as a columnist, the rest as an editor.  After all that time, you get so used to embarrassment that you cease to be concerned with it.

And remorse?  Forget about it.  Despite that momentary twinge of regret I felt a few years earlier over what I had done to Sally Jessy Raphael, I was way past the point of feeling remorse for anything I had written.

On the contrary, receiving angry e-mails and letters had long been among the most cherished highlights of my days – and the crazier the better.

“ ‘Buffy the Vampire Slayer’ is the best TV show in this world, you asshole!!” exclaimed a “Buffy” fan in May 2001 after I slammed the series as “overrated” and “over-hyped.”

“Stuff it up your pretentious ass,” wrote another “Buffy” zealot who questioned my right to write, declaring, “You are not entitled to an opinion on the subject.”

“ ‘Poor child’ my asshole,” an unnamed correspondent scrawled with a blue ballpoint pen in a letter complaining about a story I had written about Mariah Carey pulling out of an interview with Barbara Walters, who in my story had condescendingly referred to Carey as “poor child.”

“This is all a publicity stunt to revitalize a dead career,” the angry reader wrote. “Carey has zero talent and survives only by creating ‘stories’ for gullible idiots like you.”  His letter from Connecticut was postmarked Sept. 11, 2001.

An e-mailer named “Wolfman558” didn’t like what I wrote about Bill Clinton in August 2002 when rumors swirled that the ex-president would soon be offered his own afternoon talk show.

I wrote that “wading into the swamp of daytime TV” would “further degrade the presidency – something [Clinton] did rather effectively while in office.”  I called it “the dumbest idea I’ve ever heard.”

“Wolfman” informed me, “You wouldn’t make a pimple on Bill Clinton’s ass.”  I was glad to hear it.

“Your mother was right and so were your grade-school teachers,” wailed an enraged reader on a picture postcard from an animal shelter that depicted a brown and white collie sitting placidly in a field of pink tulips.

The reader was reacting to a column I wrote in December 2004 about a PBS documentary that told the story of an infamous family of hawks that had made its nest on the façade of a Fifth Avenue apartment building.  The building’s owners wished to boot the squatting birds, but the proposed eviction had drawn catcalls from hawk-lovers who made a pastime of setting up telescopes in Central Park across the street and watching the hawks for hours on end.

In my column, I took the side of the building’s owners and referred to the hawk partisans as “a bunch of nature-happy yahoos.”  I reasoned that if the hawks could be induced to make a nest in Central Park like they were supposed to, then everybody would be happy.

But not this particular yahoo.  Wrote she, imagining what some grade-school teacher must have written on one of my report cards long ago: “ ‘You’ll never amount to much [at the] rate you’re going . . .’  And you never did.  And never will.”  I was afraid she was right.

“Jeez, you are such a dick,” e-mailed a reader whose first name, ironically, was “Richard,” when I wrote a column in May 2005 complaining about a protest song performed on “The Tonight Show with Jay Leno” by the pop singer known as Bright Eyes.

The song, titled “When the President Talks to God,” conjures a scenario in which President Bush seems to receive God’s permission to raise oil prices and launch invasions of Muslim countries.  I suggested in my column that a protest number of such vehemence felt out of place on the middle-of-the-road “Tonight Show.”

“Would you prefer that Leno only have lame ‘American Idol’ winners and patriotic country singers perform on his show?” ranted Richard, who indicated he rarely watches Leno and didn’t watch the show in question.  “Will you be contacting the FCC to lodge a complaint?”  The answer to both of Richard’s questions: No and no.

On topics large and small, the hits just kept on coming.

“You got no balls,” wrote one man.  I do too, I wish I had replied.

“Everyone knows the Post is a rag!” declared another.  Not everyone, I might have written back.

“You obviously need to grow up,” advised one e-mailer.  You got me there, pal, I would have liked to have said.

“You’ve been in front of the boob tube too long,” concluded another.   You’re telling me, I might have answered.

It wasn’t only me who came in for abuse from Post readers.  It was the people I wrote about too.

Howard Stern and Bill Maher were “liberal swillbags.”

Roseanne Barr was a “talentless, repulsive fatso.”

Oprah Winfrey was an “obese crypto-dyke” (whatever that meant).

Wanda Sykes was a “foul mouth malcontent negress bitch!”

Martin Sheen “should be wrapped in crap.”

When Morton Downey Jr. died in March 2001, an anonymous letter-writer who evidently hated him drew a crude tombstone with a ballpoint pen on a sheet of white, lined composition paper and suggested an epitaph: “Morton Downey Jr the man who was too stupid to live!”

From society’s outer limits came mailings of mysterious and anonymous origin – strange collages; envelopes stuffed with unnerving racial invective; religious screeds; and my columns torn from the Post, the margins embroidered with angry scrawls and the photo of my face – the one that appeared on my columns along with my byline – defaced with a crude circle and arrow, a single word such as “stupid” or “jerk” rendered boldly nearby.

A letter-writer who identified herself only as “a 43-year-old woman” wrote to me four times – postmark: Brooklyn.  With childish printing rendered in blue ballpoint, double-spaced on sheets of white, lined paper torn from a spiral notebook, she revealed an obsession with Howard Stern, of whom she apparently disapproved.

“This guy is the most smug, arrogant wiseass I ever heard or saw,” she wrote in her first letter to me, in July 1999.  “He lives to snicker and torture and disgrace people – and he deserves to have his God damned teeth knocked out of his ugly mouth once and for all.”

In another letter, she “accused” Stern, whose prominent nose is not exactly inconspicuous, of undergoing a nose job and somehow keeping it a secret.  “When is someone – ANYONE – gonna mention Howard Stern’s very obvious nose job?” she asked in a letter dated June 5, 2002.

“He had a BIG bump that started at the bridge of his nose – and went all the way down to under his nostrils – almost down to his top lip – and it’s not there anymore!!” she complained, exhibiting an astonishing (and unsettling) familiarity with the characteristics of Stern’s beak.  “How smug and arrogant is he – dumb question – to think people don’t see the difference?”

Other letters – some having to do with columns or stories I wrote and others having nothing at all to do with them – exposed a wide spectrum of concerns and interests among my readership.

“My mode of communication, in today’s world, may be primitive,” wrote a reader from Bergenfield, N.J, in December 1998, in thick, blue ballpoint pen, single-spaced and  printed in all caps on a sheet of white loose-leaf paper.  “But I can’t be tracked on any computer.”

He was writing in reaction to a column decrying the loss of a beloved New York radio station, WQEW-AM, whose new owner, Disney, had announced it would soon drop the station’s traditional programming consisting of Big Band music and classic vocalists such as Ella Fitzgerald and Frank Sinatra – the last station in New York City to carry this music – in favor of a Disney-devised format designed for children.

His letter included this cryptic warning: “You can call me a nut [or] a conspiracy freak,” he wrote, “but I am telling you now that this is only the beginning.”

In the form of a six-page, typewritten newsletter postmarked “Hollywood,” another correspondent outlined his bold plan for “the largest media boycott in history.”

Among the boycott’s demands: “That Major League Soccer play all pre-season games with each team having a woman player on the field at all times.”

One of the boycott’s proposals: Shun the nation’s best-known TV newspeople, mentioning by name Dan Rather, Tom Brokaw, Peter Jennings, Diane Sawyer and Katie Couric.  “The Largest Boycott in History suggests that Americans boo these persons when seen in public, including in restaurants.”  Yes, even in restaurants.

And the boycott’s garbled goal: “To obtain universal, 1,000-satellite channels, free university [education], 24/7, for every human being on earth forever.”

Separately, the same correspondent envisioned the organization of a Chariot Racing League made up solely of celebrity chariot drivers.

Concerning another epic subject set in ancient times, an e-mailer reported her consternation over hearing something strange uttered by the voice of God in an April 2006 showing of “The Ten Commandments” on ABC.

“OK, we need some clarification here please,” she wrote in an e-mail, getting right down to business.  “My family and I watched the [film] and we were recording it on the DVR.  The part of the burning bush came up and every single person in the room heard the same thing: ‘Moses, Moses, I am Holy Crap’!

“We played this over and over many times, at one point with the volume all the way up, and it is very clear in what it says.  Is this an editing error?  We know in the Bible it says ‘holy ground’ and there is no way the two sound similar at all.  I have asked others at my place of employment, who also caught the newly added line.  Can you find out what really happened here?”

I could not find out.  I have a vague memory of calling ABC to ask about this and the publicist who took my call nearly dying of laughter.  I nearly died laughing too when I imagined this reader running to her Bible to see if God is really quoted using the phrase “holy crap” in the book of Exodus.

Other reactions to what people had seen on TV or read in columns were more disturbing.  After I wrote in April 2006 about an upcoming show on A&E that featured the first-ever TV interview with the convicted killer at the center of the notorious crime that inspired “The Amityville Horror” movie, an e-mailer wrote to set the record straight.

The killer, Ronald DeFeo Jr., was 24 in October 1975 when he was convicted of fatally shooting all six members of his family – his parents, two younger brothers and two younger sisters – in their Amityville, Long Island, home nearly a year earlier.  DeFeo, who is serving a life sentence, has long claimed he killed “only” three of the six.  He repeated the claim in the TV show, which was called “First Person Killers: Ronald DeFeo.”

However, at least one reader thought my story was unfair to DeFeo, and she flew to his defense.  “Your story on Ronald DeFeo is all lies,” she wrote.  “Yeah, Ronnie may of [sic] killed his family but he only killed his mother, father and [sister] Dawn, not all of them.”

For some reason, I took this reader seriously enough to e-mail her a considered reply.  “Thanks for writing to me,” I wrote.  “Even if DeFeo’s claim that he ‘only’ killed three of the six victims is true, which seemed doubtful according to the experts in the documentary, I don’t think it excuses his crimes.  Most people would probably agree that killing three people is a pretty heinous act.”

Her reply revealed that she was delusional, something I probably should have detected when I read her first e-mail.  “You know what?” she asked in her second correspondence to me.  “I am paying for a new trial for him and he will get out.”

DeFeo remains incarcerated.

Correspondence could creep up on you that way.  In August 2000, I received a letter from a reader who complained about the Post’s coverage of the final episode of the first season of “Survivor” on CBS.  This was the sensational inaugural season of “Survivor” that captivated the nation that summer and ushered in the new era of reality television.

The season’s winner was a gay corporate trainer from Providence, R.I., named Richard Hatch who had unnerved his fellow contestants in the show’s desert island setting by strolling among them completely nude for the better part of the season.  So when he was declared the winner on the evening of Aug. 23, 2000, the Post ran a naked photo of him the next morning on the front page (his privates were covered by a briefcase he held in his right hand).

The complaining letter started out innocently enough.  “I am writing to you concerning the naked photograph of Richard Hatch,” said the letter, printed neatly in black ink on lined, spiral-notebook paper, from a woman who said her name was Cleo.

“My understanding of [the Post’s story],” Cleo continued, “is that you are suggesting that Mr. Richard Hatch is a survivor winning one million dollars because he went to work although he was unclothed.”   OK, still sounding normal, but maybe drifting almost imperceptibly off-course . . .

And then this sentence: “My understanding also is that you are claiming that this man won this contest in my place.”  Oh boy, here we go.

And with that, her letter took off in all sorts of unforeseen directions.  She went on to claim that her father was Woody Allen and that he was murdered.  “Let me tell you a thing or two, Mr. Buckman!” the letter ranted.  “My father along with his twenty-seven year old wife and her mother – actress Mia Farrow – were murdered with guns on March 5th, 1999, in Woody’s apartment overlooking Central Park.  He worked not one but several jobs to amass the fortune he bequeathed to me upon his passing.  I accuse you of being an Asian subversive who wants my money for Asia!”

For the record, that’s not true.

Scrawls, scribbles, jottings and ravings:

A woman from Ithaca, N.Y., tears a column out of the Post that I wrote about radio and TV psychologist Laura Schlessinger, circles my photo appearing on the column and writes the word “jerk” with an arrow pointing at me.

The column, written in May 2000, was a critique of Dr. Laura’s comportment on a series of TV talk shows on which she appeared over the course of a single week to promote her newest book, “Parenthood by Proxy: Don’t Have Them If You Won’t Raise Them.”  She was also preparing to launch her own TV talk show in the fall.

“If you’d tuned in for any of the eight TV appearances Dr. Laura Schlessinger made to promote her latest book,” I wrote, “you would have gotten a good idea of how she’ll look and sound as the host of a daily TV talk show.  With a voice so shrill that ‘shrill’ isn’t an accurate enough word to describe it, Dr. Laura’s face and neck appear to grow taut with the effort of speaking.  She’s also given to nervous laughter, and answers questions in long, complicated sentences that frequently make little sense.”

The lady who labeled me a “jerk” disagreed.  “She does make sense!” she scrawled across the bottom half of the same clipping.  “More than you!”

An anonymous letter postmarked “Southern Connecticut” rebukes me for suggesting in a column that some Warner Brothers cartoons produced in the 1930s and 1940s might today be considered racist for the way they depicted some minorities such as African-Americans and Native Americans.  The column, published in May 2001, was a reaction to a decision by the Cartoon Network to withdraw 12 cartoons from its annual “June Bugs” marathon of 176 Bugs Bunny cartoons because the 12 ’toons contained outrageous stereotypes that might have been acceptable in the era in which they were made, but were likely to offend some modern-day viewers.

“Since I’m not African-American or Indian, I simply cannot know how it feels to watch old movies and cartoons and see all the buck-toothed braves and the black characters in chauffeurs’ or porters’ uniforms shuffling their feet and bugging their eyes out,” I wrote.  “To many people, the old cartoons and movies are reminders of how their group was once regarded.”

The letter-writer from Connecticut reacted angrily to this column about a bunch of kiddie cartoons.  “I guess we should burn all movies and books from before 1990 just to keep the NAACP happy!” this reader complained.   To him, the column was “further proof that political correctness emanates from the rectum!”

In an e-mail, a gay man calls me a “homophobic bigot” after I give a favorable review to the gay-themed show “Queer Eye for the Straight Guy,” which he feels traffics in gay stereotypes.

“Well, aren’t we a bitchy queen!” I e-mail back.

A man from Millburn, N.J., draws an over-wrought analogy to World War II in reacting to a story about a protest mounted by PETA (People for the Ethical Treatment of Animals) against CBS for condoning the eating of rats on “Survivor.”  “If a PETA member had participated in the Death March of Bataan and subsequent captivity, he or she would eat dogs, cats, rats, grass, anything!” the letter-writer exclaimed.

Another correspondent tears a column out of the paper – a column about the unfortunate suicide of a participant in the boxing reality series “The Contender” – and scribbles “stupid” next to my photo with an arrow pointing inevitably at my noggin.

Yet another defacer of my smiling column photo scrawls across it, “You’re not funny, so stop smiling.”  The defacer didn’t approve of a column I wrote praising “The West Wing.”

From Baltimore (according to the postmark) came a disconcerting series of viciously racist and homophobic mailings that started to show up some time in 2003.  They would arrive like clockwork a few days after I wrote columns touching on subjects of race or homosexuality, or even when the columns didn’t touch on those subjects.  All a column had to do was mention the names Ellen DeGeneres, Rosie O’Donnell, Oprah Winfrey or a few others and this anonymous Baltimorean would break out his scissors, paste pots and white copy paper to construct ugly racist collages.

I’d write a column about the Oscars, perhaps accompanied by a photo or two of Jon Stewart or Ellen DeGeneres, and within a few days, this person, whose identity I never learned, would clip the column out of the Post, snip my column photo out of it completely and write all kinds of filth across it.  Then the defaced clipping would be stuffed in an envelope along with all those  “collages” assembled from bits of stories cut out of mainstream newspapers and fringe newsletters of the sort that rail against Jews in Hollywood, blacks in prisons and homosexuals everywhere.

From the looks of them, these collages were presumably pasted or Scotch-taped together and then photocopied somewhere.  I used to imagine this nut regularly patronizing some nearby Kinko’s or public library somewhere in Baltimore and trying the other library patrons’ patience by monopolizing the copy machine.

Other writers in the Post TV department also received these packages.  They were so disturbing that most were quickly discarded, though I kept a handful of them.  They would go on and on about gays and AIDS, “assholes” of all types, “Jews, pussy eaters, dildo f—kers [this mailer was surprisingly chaste about the f-word], negro dirty mouths,” and on and on.

I thought about these mailings in April 2009 when I read that some professors at Columbia University in New York had received some racist hate mail of their own and had notified the New York Police Department.  The police commissioner himself was quoted everywhere giving his assurance that everything possible was being done to learn who mailed these drawings of swastikas and a noose to some faculty at Columbia’s Teachers College.

Well, that’s one difference between newspaper scribes and university professors – the latter call the cops when someone mails them some nasty screed, while the former are so accustomed to receiving such things that it never occurs to them that the mailings might be a matter for law enforcement.

The most elaborate mailing I ever received arrived in a 9½”x12½” manila envelope in September 2000.  I guess you could call it a multimedia mailing because it consisted of a folded, homemade, full-color collage covering both sides (measuring 24 inches wide and 22 inches high), plus an audiocassette on which a woman’s voice could be heard for 90 minutes (45 minutes on each side) preaching about a number of topics ranging from Jesus Christ to David Letterman.

The envelope was postmarked West Swanzey, N.H., and the name on the hand-written return address (a PO box in South Glens Falls, N.Y., some 124 miles west of West Swanzey) was “God’s Elijah.”

The package seemed to have been produced in response to another column I wrote about Laura Schlessinger – a different column than the one that had motivated another reader to deface my photo with the word “jerk.”

A clipping of this Dr. Laura column came in the manila envelope along with the collage and audiocassette, but this time, the clipping was not defaced.  The only harm inflicted upon it was the removal of my column photo – cut out neatly with scissors – which I found later to be included among the many dozens of images that were incorporated into this collage.

I have never fully fathomed the collage’s meaning, but I have never ceased to be amazed at the effort that must have gone into its construction.  Among the dozens of images cut out from newspapers and Time magazine are pictures of Fidel Castro, Yasser Arafat, Jesse Jackson, Dr. Laura, Al Gore, George W. Bush, Sharon Stone and Vladimir Putin.

There are headlines of various sizes and typefaces: “W. Nile fright,” “Weary crews battle wildfires” and “Animals need trees.”  There are even a few comic strips – “Beetle Bailey,” “The Wizard of Id,” “Doonesbury” – and one editorial cartoon about teachers’ unions.

And throughout, filling the margins and white spaces, are handwritten the identification numbers of dozens of Bible verses, chapters and psalms.

The whole complicated collection of words and images is held together on both sides by a wide, clear, cellophane tape that crisscrosses and covers every single inch of these collage constructions, leaving nothing exposed.

I have studied every image on both sides of this thing and listened to the entire 90-minute audiocassette and nowhere do these media comment directly on the column I wrote, despite the inclusion of my face on the far right edge of one side of the collage, hovering just over a newspaper photo of a whimsical brass band identified as the New York Ragtime Orchestra and Polite Society Dancers.

The column, published on Sept. 5, 2000, was my account of an interview I had just conducted with Dr. Laura on the phone.  The tightly wound Schlessinger was famous for her national radio show, on which she took phone calls from people in dysfunctional relationships and counseled them.  She had a reputation for scolding and lecturing her callers if they didn’t measure up to a set of high moral standards which she herself claimed to live by.

I had been given this opportunity to interview her because her new afternoon TV show was about to launch the following week.  In the interview, she was combative and contrary and I labeled her a “prickly pear” in my column, which related how difficult it was to drag a straight answer out of her.  “It wasn’t that she and I quarreled,” I wrote.  “It’s just that it was such an effort simply to converse with her.  Depending on how she interprets a question, she can be guarded, defensive, defiant and a tad mocking.  When she interrupts – which is often – it feels like she’s jabbing me with a pointy stick.  Ouch, Dr. Laura!  OK, I see your point.  Take it easy, will ya?”

God knows what “God’s Elijah” thought of the column, but somehow it moved her to create the most vexing piece of mail I ever received.  And there was something else surprising about it: Far-out and unfathomable though it was, this mailing nevertheless contained none of the usual expressions of anger – the four-letter words, the racist rants, the schoolyard pejoratives – that I had come to expect from such correspondence.

Next: Chapter 1, Part 4: Everybody Has an Opinion

Chapter 1, Part 4: Everybody Has an Opinion

November 9, 2011

Indeed, not every reader who wrote to me or called me on the phone sought to insult me or punch my lights out.

Readers had a lot on their minds and they would come at you with unexpected comments, observations, questions and quaint sayings.

“My maternal Irish grandmother gave me the definition of a dead atheist: All dressed up and no place to go,” wrote one reader, a retired cop and fire marshall from Brooklyn who wrote to me often – old-fashioned letters tapped out on a manual typewriter on 6”x9” plain white stationery of the sort sold by the tablet.

He used to wonder about many things, including this observation: He once wondered, Why did Arnold Schwarzenegger’s character in “Terminator 2” – a mechanical cyborg – need to wear sunglasses?  As happened often, I had no answer.

Another reader gave me his perspective on the nature of opinions.  He wrote, “Opinions are like assholes; everybody has them.”

An e-mailer schooled me in the appreciation of soul music.  Quoting a legendary New York City disc jockey, the late Frankie Crocker, the e-mailer wrote, “If you can’t dig it, you’ve got a hole in your soul and you don’t eat chicken on Sunday.”

Other correspondents seemed to really strain themselves to make a point.  One repeat letter-writer reveled in the spinning of complicated analogies and metaphors.  “If you claim MTV is fart gas,” he once wrote, “others could say a columnist who gets paid for griping in print is not perfume.”  Another time, he likened Albert Einstein to a gypsy palm-reader: “It is so easy to defend freedom of expression when Einstein writes a treatise, not so easy when a gypsy fortune-teller writes a manual on how to read palms.”  Well, when you put it that way …

Another writer, an e-mailer, disagreed that Oprah Winfrey should have been compelled to visit Afghanistan for the simple reason that it might have been too dangerous.  However, he put that simple reason into words that were not simple at all.  Nor did they make much sense upon close inspection, comparing as they did two ghastly ways to get oneself killed.  “I’d rather it be a piano falling out of an Acme building pushed over by Wile E. Coyote,” the e-mailer wrote, “than a mine planted by Mohammed al-Turbi Twist.”

Readers’ questions were a constant reminder that ordinary people often didn’t understand the first thing about television.  I learned this early in my career at the Post when I got a phone call from a woman who asked if the New York TV station known as WCBS (Channel 2) was the CBS channel.

I would get all sorts of questions.  One man who was concerned about the comprehensiveness of our TV listings wrote on a postcard: “Why can’t you list the Playboy Channel?”  Another reader wanted to know if the Letterman show used a laugh track to enhance the audience’s reactions.  A man from Brooklyn wanted to know if a “special chemical” was employed by TV producers to simulate the steam that comes out of people’s mouths on cold days to make it look as if an outdoor scene was taking place in frigid air, even if the scene was filmed in warm weather.

Readers asked questions about old TV shows, about the husbands of Elizabeth Taylor, and the whereabouts of performers long since gone.  One reader took the effort to fill a postcard from Harry’s Restaurant (now defunct) in the Woolworth Building with this out-of-left-field query about two ventriloquists, Paul Winchell and Jimmy Nelson, and their famous dummies: “Whatever became of Paul Winchell, Jerry Mahoney, Danny O’Day and Jimmy Nelson? Signed, Knucklehead Smif.”  Mr. “Smif” provided no return address.

Another reader, a man from Lexington, Ky., did provide his return address, but I could not fulfill his request.  “Dear Sirs,” he printed neatly on lined yellow paper, “I would like to have the current mailing address of a celebrity, who was a singer on the old radio & TV show ‘Arthur Godfrey Time’.  Her name was MARION MARLOWE.  Thank you so very much for any information you can supply.”  He gave no reason for desiring to learn Ms. Marlowe’s whereabouts.

To help jog their memories or settle bets with their friends, readers requested that I undertake research on their behalf.  “Dear Mr. Buckman,” wrote a man from Farmingdale, Long Island, “My friend and I have an argument going on about Jerry Seinfeld.  I told him I read quite a while back that the girl he married had been married before for only a couple of weeks and got divorced and married Jerry.  . . . Please!  Let us know.”

Another reader needed help recalling a particular cartoon character.  “Please help,” he pleaded in an e-mail.  “I’m stuck.  If nothing else, tell me you remember this.  It’s a classic cartoon, an older man, squatty, with a safari hat, perhaps a colonel in the army?  He tells stories, embellished with him as the hero.  It was in a set of cartoons that rotated.  Like ‘Rocky & Bullwinkle’ or ‘Underdog’ or ‘Mr. Peabody’.”

He felt I had special expertise on the subject of television and I didn’t want to disappoint him, even though he could have found the answer to this question just as easily as I did – by conducting an Internet search for two minutes.

“I believe you are thinking of ‘Commander McBragg’ a blustery teller of tales related to wartime heroics, hunting exploits and the like,” I wrote to him, sounding like an encyclopedia of television.  “The character was part of the ‘Tennessee Tuxedo and his Tales’ cartoon series.  Thanks for writing to me.”

Others wrote to correct my grammar.  “Dear Mr. Buckman: Shame on you!” scolded one letter-writer who became upset by my use of the word “he” in a sentence where “him” was called for.

“In your column on Nathan Lane (copy attached),” the reader wrote, “I have noted your flagrant grammar error.  Have you forgotten that the object of a preposition such as ‘between’ is him – not he as you wrote in your column?  Why are so many writers and television commentators now flouting the rules of correct grammar?  They should be the leaders in promoting correct composition and speech.”

Some readers sent me poems they composed themselves.  Others mailed me audiocassettes and CDs on which they sang songs.  Still others sent me detailed descriptions of their ideas for prospective TV shows, proposals they planned on forwarding to the heads of networks.

Some readers evidently felt I possessed special powers or connections that would help them get a message to prominent personalities in the TV business.  A Yonkers man complained in a letter that he could not adequately hear the audio portions of movies he watched on TV even after turning the volume all the way up.  “Pass it along to the filmmakers,” he directed.

In July 2000, a reader from Pompano Beach, Fla., wrote to say he had become bored by Larry King’s emphasis that summer on the case of the missing Washington intern Chandra Levy.  “Do tell Larry!!” the letter-writer requested.

One man, who said he was partially paralyzed and had spent most of his life in a wheelchair, mailed me his unfinished novel and asked me to help him get it published.

Another man sent me an eight-page, type-written memoir recounting his childhood in Cape May, N.J.   He had been inspired by a column I had written about the situation-comedy called “Everybody Hates Chris,” based on comedian Chris Rock’s recollections of growing up in the racially divided Brooklyn of the 1970s.  “I read, with a laugh, your critique of ‘Everybody Hates Chris’ which is loosely based on [Chris Rock’s] life as a 13 year-old in Bedford-Stuyvesant,” this reader wrote.

“As a young African-American growing up in South Jersey in the ’50s, I attended a Catholic school as the only black in the school,” he reminisced.  “Like Chris, I was called all sorts of names, was roughed up, had to be escorted to school at times and was made fun of along with my parents.  I was not invited to parties, received few greeting cards and was forbidden to talk to some of my peers.”

A cantor from a Queens synagogue invited me to come hear him sing.  “Dear Mr. Adam” he wrote in an e-mail, “I am a cantor in Queens and I give concerts all over.  I have three CDs with my singing and I am a fourth generation of cantors in my family.  I want to ask you to come to listen to me in the temple.  I will be happy if you come and write about me and my singing . . .”

An eastern European man (judging from his name) wrote me an earnest e-mail in broken English in April 2006 asking me to help him get his invention considered for the reality show “The American Inventor.”

“Sorry for bother you but my question is: Have you any contact with some of this people, producer or host, or other of this show?” he wrote.  “I didn’t know that show like this is come to exist and now is to late to registration.  And I have amazing invention, which will shock all jury.  Which will want joy not only America but all world.”

I replied politely in an e-mail that I could not help him.  Indeed, requests for help getting on reality shows were commonplace.  I advised him on how he could contact the show on his own, and I wished him good luck, but I never did find out what he had invented that would shock all jury.

A man from Brooklyn wrote a letter in which he enclosed a photo of his 20-something son-in-law, and insisted that the young man bore such a close resemblance to the actor Tony Shalhoub, star of the detective series “Monk,” that if only Mr. Shalhoub could meet his son-in-law, he would certainly hire him instantly to play Monk’s long lost son on the show.  “Just look at that face,” he implored, “(photo enclosed).”  Would I help the man contact the show’s production office?  Answer: No.

Among the most frequently raised issues of all concerned me – the nature of my job as a TV critic and the qualifications, if any, for becoming one.  Questions about both were raised most often by those who disapproved of me.

“How do critics get gigs?  Who nominated YOU?” asked one dissatisfied reader who was reacting, inevitably, to one of my Oscar reviews.

“Do you do anything other than criticize?” asked another reader, frustrated over my critique of Katie Couric’s debut as anchor of “The CBS Evening News” in September 2006.  No, I answered in an e-mail – this is what we critics do.  We criticize.  Sorry.

Another reader cut to the heart of the matter when he asked, “Where did you get your job reviewing TV?  Out of a box of Cracker Jack?”

Well . . . not exactly.

Next: Chapter 2, Part 1: A License to Print Money

Chapter 2, Part 1: A License to Print Money

November 9, 2011

The owner of the smallest TV station in America sent me a gift.  It was a money clip made from a 1921 silver dollar.

It arrived in the early fall of 1988, a few weeks after I paid a visit to the station in Glendive, Mont., in the far eastern part of the state about 30 miles west of North Dakota.  The station, KXGN-TV, was considered the nation’s smallest TV station because it served the least-populated television market in the entire country – an area measuring some 18,000 square miles and containing just 30,300 TV households.  KXGN’s service area was ranked dead last – 212th – in the list of U.S. TV markets identified by A.C. Nielsen Co.

In the summer of 1988, an editor of mine thought it would be clever to send a reporter up there to gather material for a feature story on how the only TV station in the nation’s 212th-ranked market conducted its business.  I quickly volunteered, seizing possession of an assignment I felt was rightfully mine anyway.  In those days, local broadcasting – both TV and radio – was as close to a regular “beat” as I could claim to have had at this particular publication.

It was one of about a dozen such trade publications – magazines, newspapers and newsletters – that served the broadcasting industry in an era long before the immediacy of the Internet rendered such print pubs – weeklies, biweeklies and even monthlies – obsolete.  This one was a weekly called Electronic Media, a title chosen by its creators at Crain Communications Inc. (the Chicago-based, family-owned publisher of Advertising Age and other publications) for its elasticity.  Though the mag was launched primarily to cover the TV business, its title did not contain the words “TV” or “broadcasting” in the manner of some of its older competitors – titles such as Broadcasting, and TV/Radio Age.

Electronic Media was so named in order to appear more modern and inclusive than its competition.  The title was devised to signal that the businesses covered by Electronic Media were not limited to traditional, over-the-air broadcasting – that EM (as it came to be nicknamed) would accommodate developments in any new “electronic” media that came along.  Of course, in those days, the only other “electronic” medium anybody in the TV business knew or cared about was cable TV, a business that was growing but had not yet made significant inroads in drawing audiences away from traditional TV stations and the Big Three networks – ABC, CBS and NBC.

Moreover, cable TV was not considered “broadcasting.”  For one thing, cable’s reach in those days was hardly “broad” enough to be on par with the old broadcast networks, which still accounted for three-quarters of all TV viewing in the United States and were available to anyone in possession of a TV set anywhere in the U.S.  For another, cable TV didn’t reach its audiences with the traditional over-the-air signals that had defined “broadcasting” since the first commercial radio stations and networks emerged in the 1920s.  Cable TV was connected to subscribers’ homes via dedicated wires – like telephones.  To get cable TV, you had to pay for it, something millions of Americans were still unwilling to do in 1988 just to watch television.

For most of the 1980s, few of those who owned and operated TV stations, or ran the New York- and Los Angeles-based broadcast networks, were terribly concerned about cable TV.  In those days, as in decades past, the possession of a TV- or radio-station license was like successfully laying claim to a gold mine – “a license to print money” is how more than one broadcasting exec described it to me back then.

Even Lewis Moore, the man from tiny Glendive who owned the only TV station in the nation’s smallest TV service area and who gave away silver-dollar money clips, was wealthy enough to look forward to a style of retirement at age 68 that was common among broadcasting executives then – a life of leisure in a warm climate, in his case a house beside a golf course in Palm Desert, Calif.

His station was so small that its news department consisted of one guy, a 23-year-old who served as reporter, anchor and camera-operator.  In 1988, KXGN was primarily a CBS affiliate, but as the only station in the entire area, it carried a handful of NBC shows too.  Back then, to help get its far-flung viewers through the isolation of winter, the station aired live afternoon bingo games five days a week.

A year after my story ran on the front cover of Electronic Media in August 1988, Lewis Moore sold the station for a million dollars – which wasn’t bad for a TV station whose top price for commercial time was $130 a minute and whose viewership at any given moment amounted to a couple of hundred people.

In those years long before the Internet, no other media – not cable TV, not home video, not videogames – had grown big enough to challenge over-the-air TV and radio for people’s time and attention.  All of that would soon change, but for the time being, the value of broadcast properties had nowhere to go but up because, suddenly, the rules of ownership had changed.

For 31 years, starting in 1953, the Federal Communications Commission had decreed that no single company could own more than seven TV stations, seven AM radio stations and seven FM stations.  And they were restricted to owning one of each of them in a single city.  By 1984, the number of TV, AM and FM stations had increased significantly, and the FCC decided it was time (or long past time) to scrap its famous “7-7-7” rule in favor of a new one that would allow single companies to own more stations.  So the “12-12-12” rule was born – 12 TVs, 12 AMs and 12 FMs – and a feeding frenzy began.

Companies whose growth had been halted when they’d reached their 7-7-7 limit years before sought to take advantage of the rule change and add to their holdings.  Individuals and families who had owned radio and TV stations for decades realized it was time to sell.  Among them were Lyndon Johnson’s widow, Lady Bird, who put the couple’s Austin radio stations – KLBJ-AM and FM – up for sale in 1986 for $27.5 million, according to one of the many stories I wrote then on station sales.  Unfortunately, Lady Bird’s experience was a rarity for that era: A proposed sale to a New York investment group fell through the following year and the stations didn’t go back on the market until late 1990, by which time the furious pace of station sales had slowed and Lady Bird had to cut her price to $13.5 million.

Each week brought news of fresh deals, usually at record prices.  The frenzy fueled the rise of a new class of broadcast industry players – free-wheeling station brokers who brought potential sellers together with prospective buyers and then took percentage commissions in the millions of dollars from every deal.  In those days, station brokering was such a competitive business that one swashbuckling radio broker offered to reward me with a Rolls Royce if I ever passed him information, no matter how trivial, leading to the sale of a radio station.  I knew this guy well enough to know he wasn’t kidding.  I said no on ethical grounds, but also because, really, where was I going to park a Rolls Royce in New York City?

Everyone I met was rich.  And some of them didn’t mind at all letting you know it.  One radio station owner, Nelson Lavergne, proprietor of a Spanish-language AM station in New York, WADO, had his chauffeur drive us to lunch one day in 1986 in the station owner’s personal stretch limousine.  The distance from the radio station to our destination, the Marco Polo Club at the Waldorf Astoria Hotel on Park Avenue, was about three blocks if you walked, about seven blocks if you drove (due to the one-way directions of the nearby streets).  When the car drove up to pick us up, I noticed something unusual about it: It was probably the first stretch limo I had ever seen whose windows were not tinted for privacy.  I asked the station owner why that was.  He said, “If the windows are tinted, how is anybody going to be able to see you inside?  I want people to see me.”

One producer of TV shows had the biggest desk I have ever seen.  The desktop seemed to have been hewn from a single, immense piece of wood.  It belonged to Al Masini, the creator of “Entertainment Tonight,” whose name can still be seen in the end-credits of “ET.”  I was visiting his office on Third Avenue some time in 1990 to learn about his newest creation, a syndicated series called “Preview: The Best of the New.”   The show, hosted by Robin Leach, was styled as some sort of nightly showcase of the world’s most expensive luxury items and destinations.  It was short-lived.

I remember almost nothing about the show or that visit to Masini’s office, even though I’m sure he tried his damnedest to get me to believe that “Preview” was the greatest new TV show that had ever been produced.  I only remember that desk.  It was so expansive, perhaps five or six feet wide and something like 20 feet long, that it had to have been fashioned from a giant redwood or some thick 200 year-old oak tree.  If memory serves, Masini told me the desk, or at least the top of it, was too big to be brought up in the office building’s freight elevator, and had to be lifted and placed in his office from outside, with a crane.  Viewed from above, the desktop was shaped vaguely like a boomerang or a crescent moon.  In his spacious office, Masini had the desk positioned opposite a long wall made up entirely of mirrored, bi-fold closet doors.  The mirrored wall was long enough to capture the reflection of the entire desk and the man seated behind it – which seemed to be the purpose of this arrangement.

I was an observant young reporter back then – observant enough to recognize Mark Goodson, the game-show king, when I found myself standing beside him, completely by happenstance, on a Fifth Avenue street corner one afternoon.  I was waiting for the light to change.  He was waiting for something else.  I saw him nod his head almost imperceptibly and suddenly, a limousine shot out from a side street across Fifth Avenue, turned and rolled to a stop right in front of us.  It was a navy-blue stretch Bentley, the only one I had ever seen and possibly the grandest automobile I had ever laid eyes on.  Goodson got in it and the car drove off.  And I noticed something else about this car: Its windows were not tinted.

The captains of the broadcasting business wanted to see themselves and their companies portrayed glowingly in the trade press.  So I was constantly being invited to lunch at expensive midtown restaurants, steakhouses mostly – Smith & Wollensky, 21, Christ Cella, The Palm, and Sparks, the restaurant on East 45th Street made famous in December 1985 by the assassination of a Mafia chieftain, Paul Castellano, on the sidewalk outside by members of John Gotti’s gang.

Sometimes, they would take you to these private dining clubs hidden away on the upper floors of office buildings or secreted inside luxury hotels down corridors far away from the crowds of tourists milling about in the lobbies.  There, the waiters and maitre d’s greeted them by name and ushered us to their regular tables.

Still other executives had private dining rooms of their own, adjacent to their offices, where waiters in white jackets trod softly on wall-to-wall carpet, entering quietly to take your order and then returning a short time later with your lunch arranged elegantly on a white China dinner plate and covered with a silver dome.  I remember one such lunch at CBS headquarters with the president of the CBS Radio Division, who schooled me in the ways of radio air personalities.  I asked him what he thought of Howard Stern, who was then in the first years of his growing notoriety as the nation’s foremost practitioner of what would soon be labeled “shock radio.”

“Children,” this executive said dismissively, frowning between bites of his lunch.  “Air talent – they’re all children.  And that’s how you have to treat them.  Like children.”

There was plenty of time for leisurely lunches in those days.  There was no Internet, which meant there were no demands for the kind of daily, minute-by-minute filing of stories that takes place today.  Electronic Media was a weekly that landed on the desks of TV executives every Monday morning, which meant you worked hardest on Thursdays and Fridays, when deadlines loomed.  The rest of the week was spent, at least in part, conducting “research,” which sometimes involved grand 2½- or three-hour lunches, frequently a gigantic steak, preceded by a martini, or maybe two, and accompanied by beer or wine.  These meals could be so gluttonous that I would return to the office on East 42nd Street around 2:30 or 3 o’clock wanting nothing more than to stretch out somewhere and sleep.

In the 1980s, midtown Manhattan was filled with men (it was almost always men) in the advertising and media businesses who had been taking clients, colleagues and journalists to steak-and-martini lunches at least since the 1960s.  I was an impressionable 26 years-old when I started working at Electronic Media in 1986, and I was stunned at the hold that lunch had on these people.

The midday meal had attained mythic importance for the movers and shakers of the broadcasting business.  When they weren’t going out to lunch at restaurants, they were throwing banquets for each other.  I was always attending banquets in hotel ballrooms – luncheons at the Waldorf, the Roosevelt or Marriott Marquis.  I would cover the after-lunch speeches by industry leaders or take in the entertainment.   One time it was Patti LaBelle at the Waldorf.  Another time, I was surprised to learn that Bo Diddley would perform after a radio-industry luncheon at the Marriott.  While the luncheon-goers in their suits and ties enjoyed coffee and dessert, I stood there, not 10 feet away from Diddley as he played his famous “cigar-box” guitar accompanied by a band that rocked so loudly that the ballroom’s floor and walls shook and vibrated.

I learned early on that, as a profession, you couldn’t beat journalism for opening doors and throwing you into unexpected situations where you would find yourself in close proximity with the rich and famous, even though you, the lowly journalist, was neither.  I would have these experiences that, to me, were otherworldly.

To this day, I can still feel the dry roughness of Don King’s hand.  It was gigantic, like a bear’s paw, and I shook it at a small event I attended at an east side bar, Runyon’s, in February 1987 that was held to promote a new syndicated TV talk show about sports called “Sports Pros and Cons.”  I engaged in a brief conversation with King, who seemed to tower over me with his famous Buckwheat-inspired hairdo.  Today, I have no idea what I might have discussed with Don King, but I do know it was one of those times when I would have these almost out-of-body experiences, like I was standing off to the side watching myself, wondering how this young reporter came to this point in his life, where he walks into a bar and finds himself in conversation with one of the world’s most controversial figures – a man considered by many to be a notorious scoundrel, and to many others an inspiring, American success story.  And here he was, talking to me for some lost reason.

Another time, CBS convened a press event at the Friars Club on East 55th Street in 1988 to promote an upcoming made-for-TV movie and I found myself in an oak-paneled reception area on the second floor, the Joe E. Lewis Room, with about two dozen reporters, a smattering of CBS executives and publicists, and the movie’s three co-stars – Milton Berle, Sid Caesar and Danny Thomas.  The movie was called “Side by Side” and these three legends of television had been persuaded to play three retirees who go into business together manufacturing a line of designer clothing for senior citizens.

Berle, then 79, was the most loquacious of the three.  He stood up in front of the group of reporters, who were seated on folding chairs, reached into an inside pocket of his jacket, and withdrew the biggest cigar I have ever seen.  He lit it theatrically and then cheerfully answered a handful of questions.  Afterward, he mingled with the reporters, entertaining small groups of us with chit-chat, throwaway lines and stories about show business.

Thomas, 74, and Caesar, 65, were less sociable.  After the brief news conference, Thomas took a seat at a small corner table, where he sat imperiously frowning for the remainder of the event, staring owlishly from behind thick glasses, his hands perched on top of his cane, waiting for reporters to come to him.  Few did.

Caesar, notoriously shy, positioned himself along a wall near the entrance to the room.  He was so unassuming that I lost sight of him, concluding that he had probably already slipped out quietly and left.  At one point, however, while I was engaged in a conversation with a reporter friend of mine, we suddenly realized that Sid Caesar, this legend of TV’s first decade and one of the most famous stars in the entire history of television, was standing right behind us.

I had first been exposed to Caesar in 1973, the year 10 sketches from his old TV show of the 1950s, “Your Show of Shows,” were packaged into a movie called “10 from Your Show of Shows” and released in theaters.  At age 13, I came away from the experience of seeing this movie mesmerized by Caesar and the all-out recklessness of his physical comedy, particularly in the sketch that spoofed another old TV show, “This is Your Life.”   Caesar played a man sitting innocently in the studio audience whose name is suddenly called (by co-star Carl Reiner in the role of the show’s host) to participate in the show and then tries desperately to escape, throwing his overcoat at Reiner and then  assaulting everyone who blocks his path.

In 1988, standing in the Friars Club chatting amiably with Sid Caesar, I was again struck by the same questions that often occurred to me in such situations: How is this possible?  How am I standing here in 1988 talking amiably with Sid Caesar, the imposing giant from that manic black-and-white TV show, “Your Show of Shows,” the guy from the 1950s who tore recklessly through a TV studio in a “This is Your Life” sketch and who drove me to convulsions with his talent for nonsensically mimicking foreign languages?

I had the same reaction another time, when I actually witnessed Caesar do his dialect routine, with Imogene Coca standing beside him, at yet another TV industry banquet, this one a fund-raising dinner at the Pierre Hotel thrown by the Museum of Broadcasting.

It was another one of those experiences where I found myself rubbing elbows with the high and mighty of the broadcasting business, though I had nothing whatsoever in common with them.  They were there because their companies were supporters of the museum.  Their banquet tables cost their companies thousands of dollars, while my seat at this sumptuous event cost me absolutely nothing.  In a very general sense, that’s what journalism is, especially “beat” journalism in which you dedicate your efforts to covering a single subject or industry, in my case the television business.  I was invited, of course, because my hosts expected repayment in some sort of publicity – for themselves, their new shows, their museum.  But I rarely paid off.  Steak lunches, elaborate banquets, conversations with Milton Berle and Sid Caesar – these strange and serendipitous experiences never cost me a dime – either in real money or publicity.  And I never stopped being invited, which was a good thing too because I was having a good time, while learning the TV business from the inside out.

Next: Chapter 2, Part 2: The Old Guard

Chapter 2, Part 2: The Old Guard

November 9, 2011

It was the 1980s and the old guys were still around.

One was Ollie Treyz, a mischievous guy (or so he seemed to me) who I knew only as some sort of former TV network executive who, for reasons which were never clear to me, enjoyed calling journalists in the television trade press and tipping them off to stories.  In the mid- to late-1980s, Ollie was a source for dozens of television trade reporters.  You’d never actually reveal in the story that he was the one who tipped you to it, but somewhere in that same story you’d quote him as a neutral “observer” or expert on the television business.  He styled himself as a consultant in those days, advising TV networks and stations on aspects of their operations.  At the time, I never pinned down exactly who Ollie was, but years later I learned that Ollie had been president of ABC for five years beginning in 1957.

Trade reporters in those days could also count on receiving phone calls from Bozo the Clown.  This was Larry Harmon, who spent most of his life relentlessly promoting Bozo after purchasing the licensing and marketing rights to the character in the 1950s.  It was Harmon who engineered the nationwide creation of multiple “Bozo the Clown” shows on local television stations, where each Bozo was played by a local actor.  Harmon himself donned the Bozo costume to portray Bozo in numerous public appearances and even claimed to have been the original Bozo, but the claim was untrue.  Nevertheless, Harmon made the claim so frequently that it stuck, and most reporters, including me, never bothered to fact-check it.

Harmon was so eager for press coverage that he was always dreaming up new ways to create p.r. opportunities, no matter how incongruous or absurd.  In November 1987, Harmon phoned me to fill me in on Bozo’s latest cause – the battle against casual sex.  This was the era when the phrase “casual sex” was closely associated with the AIDS epidemic.  So this kiddie-show clown decided he’d use his size 83AAA shoes* to help stamp out irresponsible sexual behavior.

[*The size of Bozo’s famous shoes was probably never really known.  And it varied from story to story.  Some years later, in a story about the demise of the nation’s last local “Bozo” show in 2003 on WGN-TV in Chicago, I reported the shoe size as 184½.]

Well-meaning as this cause might have been, Harmon was more interested in ensuring that Bozo the Clown got some ink in local papers and the trade press.  In my interview with him that day on the telephone, Harmon explained how radio stations around the country had agreed to participate in an event he had christened “No Bozos Day,” a day on which all of these participating stations would incorporate a pre-recorded “interview” with Bozo the Clown on their morning shows in which Bozo would rail against casual sex, labeling those who take part in such activity as “Bozos.”

But the anti-Bozo campaign didn’t end with casual sex.  Bozo and Harmon had many other societal ills on their minds besides promiscuity.  By the time our brief interview was over, Harmon had described a whole host of people who he felt exhibited Bozo-like behavior, including those “who tailgate [and] try to elbow their way to the head of lines . . . and who routinely create chaos, heartache, inconvenience and frustration everywhere they go.”

When the phone rang in those days, you never knew who it could be.  Phones didn’t identify incoming calls, and there was no e-mail.  (I can remember working as a copy editor a few years earlier at a newsletter company in the data communications business when we started doing stories about a fanciful idea some computer innovators were starting to discuss that they called “electronic mail,” and we all just laughed and laughed.)

You did all your reporting and interviewing business by phone.  Press releases announcing new shows and business deals came over a fax machine that was constantly in motion.

I’d get these otherworldly phone calls from Mike Joseph, a soft-spoken, solitary figure who operated in the shadows of the radio business but was nevertheless one of the most influential programming consultants in the history of modern radio.  This was a guy who thrived on stealth.  He’d come into a radio market at the behest of a radio station boss and, unbeknownst to anyone except the station’s top two or three executives, would set about researching the city’s radio stations and devising a new music format for the client station – one that would be suddenly implemented overnight, often throwing all existing programming staff out of work in one fell swoop.

So he would make these breathless phone calls to me, apparently in an effort to set the stage for a story some time in the not-too-distant future about his latest consulting project.  You’d pick up the phone and there would be Mike talking to you in a voice that was nearly a whisper, his mouth close to the speaking end of the telephone receiver.

I’d ask him some innocent question like, “Hey, Mike, where are you calling from?”

And he’d answer in a secretive tone, like he was a spy for the CIA or something, “I can’t tell you, Adam – it’s a major market, though, and when the time is right, I can tell you everything!”

Then, without ever revealing his location, he’d tell me that he was calling from a hotel room with the curtains drawn, where he’d been holed up by himself for a week-and-a-half doing nothing but listening to all of the city’s radio stations for hours and hours on end, taking notes and analyzing where his client station might best carve a new niche.

The niche would almost always be some variation of “Top 40,” the narrowly constructed music format characterized by the replaying of a tight list of current hit records – just 40 of them – over and over again.  Joseph had been a pioneer in the format starting in the early 1960s, when he was one of a handful of radio consultants whose music formats revolutionized radio.  By the late 1980s, Joseph was calling his music format “Hot Hits.”

Sure enough, a few weeks after these clandestine phone calls, I’d get wind that some FM station somewhere – perhaps one that had been struggling with a low-rated format such as classical music or Big Band standards – had made a sudden switchover to Hot Hits, turning the radio market in Los Angeles, Chicago or Hartford, Conn., on its ear.  And soon thereafter, Mike Joseph would call again, this time with a tone of triumph in his voice, for he had pulled off another yet another coup in the world of radio and wished to see this achievement publicized in the broadcasting trade press.

The big broadcasting companies still had people on their payrolls in the 1980s who had been there since television began.  I’d meet people like Bob Wogan, who worked in affiliate relations for NBC Radio when I met him in 1986, but had worked at NBC since starting as a page in 1943.  Among his responsibilities in his long career: Babysitting J. Fred Muggs, the chimpanzee who became a star of NBC’s “Today” show in the 1950s, but between shows could be found napping in Bob’s wastebasket.

Access to people and personalities was so much easier in the 1980s.  All you had to do was dial a network switchboard and ask for anyone by name.  You’d leave a message for a top-ranked executive with his secretary and he’d actually call you back, with little or no interference from the company’s publicists or press representatives.  Old-timers such as Andy Rooney and Mike Wallace (yes, they were already old-timers in the 1980s) would answer their own phones.

From my perspective, guys like Wallace were mythic figures – people who had been around television since the dawn of time.  I remember Paul Harvey, the ABC Radio Network star, telling me how he and Wallace had been young actors together on radio dramas produced in Chicago in the 1940s.  I tried to imagine it and I could not.

I recall how Dennis James, the long-time TV game show host whose career went way back to the early history of television, described for me what it was like to work as an announcer on televised wrestling matches in the early ’40s, when TV sets in most neighborhoods could be found only in bars.  He recited a rhyme he used to use on the telecasts: “They’re out of the ring, but they’ll be back, and when they do, two heads will crack!”

Walter Cronkite relinquished his CBS anchor chair to Dan Rather in 1981, but I got an opportunity to watch Cronkite work one day in 1989, in a small studio at New York’s public TV station, WNET, where he was videotaping some intros and other material called “wraparounds” for a PBS documentary.  I had been invited up to the station to see him and, standing a few feet away from him while he worked, I learned about the art and effort of broadcasting.

Cronkite, then in his 70s, sat in a chair a few feet away from a bulky television camera, and recited some copy.  I don’t recall if he read from a TelePrompTer (a device usually positioned just under the lens of a TV camera), but if he did, it didn’t seem to draw his eyes away and distract him from his keen concentration on that camera lens.  He leaned forward in his chair and peered so intently into that lens that he literally seemed to strain physically to do it.  It was as if he wanted to dive into it bodily.  I realized that this was the method Cronkite must have adopted for “The CBS Evening News.”   He must have believed that if he could focus his unwavering gaze directly through a point at the very center of the camera lens, then viewers at home could literally make eye contact with him.  The method evidently worked since it made him America’s most-trusted source of news in his heyday as an anchorman.  I learned that day that broadcasting – real broadcasting – takes effort and study and work.  And I never forgot it.

Next: Chapter 2, Part 3: The Oracle of 42nd Street

Chapter 2, Part 3: The Oracle of 42nd Street

November 9, 2011

If I learned about broadcasting from watching Walter Cronkite, then Joe Franklin taught me about show business.

But it wasn’t the show business of dollars and cents.  It was the show business of aspiration, of ordinary people with high hopes and dubious talents, the people Joe called his wannabes and never-weres.  These were the people who crammed into a tiny office he occupied at 42nd Street and Broadway, in a red brick office building a century old, with great arched windows overlooking Times Square and corridors that echoed with the opening and closing of oak doors made heavy with brass hardware and frosted glass.  From behind the doors and down the scuffed marble hallways came the far-off tinkling of pianos and the sounds of voices raised in song.  This building, now long demolished, was the domain of music teachers, vocal coaches and talent agents – a real-life version of A.J. Liebling’s “Jollity Building” and Woody Allen’s “Broadway Danny Rose.”

And in 1989, this magical place was still there.  And Joe Franklin, a roly-poly little man with a perpetual grin, held court in an office busy with the comings-and-goings of his wannabes and never-weres.  Franklin, then 60 years-old (or so he insisted), had been the host of one TV talk show or another in New York City since this form of television show had been invented.

He even claimed to have invented it in 1951, though this claim, like so much of what Joe told me over the two days I spent in his office interviewing him in April 1989 could likely never be confirmed (or if it could be confirmed, I lacked the resources, ingenuity or energy required to confirm it).

Joe’s story never wavered.  A native of the Bronx, he drifted into the radio business at a young age, working first as a teen-aged go-fer for an AM station, WNEW, and then, eventually, becoming a writer for various radio personalities and their shows.  He claimed he was only 15 when he began writing intros to Kate Smith records for a show called “Kate Smith Sings” and also for an Eddie Cantor show on NBC called “Ask Eddie Cantor” – “sponsored by Phillip Morris.”

“I would make up the questions that people allegedly had written to [Cantor] that were mostly answerable by old records,” Joe said, but it was the phrase “sponsored by” that really captured my imagination, for here was a guy who’d been around so long that his brain still classified long-forgotten radio shows by the companies that sponsored them, reflecting a process for buying broadcast commercial time – “sponsorship” – that had largely been abandoned in the radio and TV businesses by the late 1950s.

In 1951, Joe claimed, the managers of a fledgling New York television station – WJZ-TV (now WABC) – were trying to figure out how to fill the daytime hours where they had no programs.  So they asked Joe, who was by then a radio personality, to come up with something, and he suggested a show in which he and a guest would sit in chairs and have a conversation.

Joe merrily told me this story, though heaven knows if it was true: “They said, ‘Joe, if we give you an hour a day, what would you do?’  So I said, ‘How about if I do a show of people talking nose to nose, eyeball to eyeball?’  They said, ‘Joe, you can’t give them talk.  The word is television, you have to give them vision’.”

Nearly 40 years later, Franklin was still on TV, though in 1989, he was on WWOR/Ch. 9.  By then, “The Joe Franklin Show” had been a middle-of-the-night staple of New York City life for so long that no one bothered anymore to try and refute Joe’s claims that he was the longest-running talk-show host in the history of television or that he had interviewed more than 150,000 people in his career.

In retrospect, the latter claim was easily refutable.  All you really had to do was a little simple arithmetic and you’d come up with a figure far lower, though still in the tens of thousands.  Moreover, it became crystal clear from the two days I spent in the presence of Joe Franklin that it was doubtful that he or anyone else had been conscientious enough to keep a running tally of his guests over the years.

In fact, no one seemed to keep a tally of anything associated with Joe Franklin, who would answer questions by producing staggering figures off the top of his head – data that was impossible for a single journalist to confirm, and Joe likely knew it.

His office was famous for its Collyer brothers-like clutter.  A small space, it was piled floor to ceiling with newspapers and magazines, movie posters and film cans, lobby cards, sheet music, books and records – 78s and 33s.  You’d look around and ask, Hey, Joe, how many records would you say you have in this office?  And he wouldn’t have an answer to such a specific question, so he’d come up with some other response you couldn’t prove.

About “half a million” stored all over town, he’d answer, along with 10,000 old movies and 200,000 copies of the Memphis newspapers from the day Elvis Presley died, and heaven knew what else.  “I have warehouses all over the city – six or seven,” he’d say, describing plans for books, videocassettes of the old films and reissues of the old records – a veritable empire of nostalgia that he seemed to hope would give him a way of thinning out his massive collections and earn him millions in the process, though it was doubtful any of these plans would ever come to fruition.

Amid piles so precarious they seemed in danger of toppling and crushing him to death, Joe sat in one of the few spaces available for sitting, taking phone calls from a black dial phone that rang constantly, and hosting a continual parade of colorful, threadbare visitors.  On the two days I spent there, these included an elderly man who said he was a marriage broker and a tall, white-haired man wearing a tweed jacket who walked in carrying an old, weather-beaten tennis racket under one arm and without saying hello, launched into a sonorous impersonation of Franklin Roosevelt.  The man, introduced to me only as “Ellsworth,” said he had inherited millions of dollars from a long-dead aunt, and then pridefully informed me that the racket he was holding once belonged to Rudy Vallee, with whom Ellsworth played tennis.  “This was Rudy’s personal tennis racket!” Ellsworth bellowed.  “I’ve got four of his rackets – I love ’em!”

Another man – short, wiry and gray-haired – who said he lived in a walkup apartment in one of the blocks in the West 40s just east of Times Square, pulled an old frosted light bulb out of this pocket and claimed to own hundreds more that he had collected from a Times Square dumpster.  They were lightbulbs from the original “zipper,” he said – the famed, lighted sign that once encircled One Times Square, the building at the foot of Times Square at 42nd Street (from which the ball drops on New Year’s Eve), around which the day’s news headlines once blazed and moved 24 hours a day.  He said he salvaged the bulbs from a dumpster late one night in the wee hours of the morning after the old zipper had been dismantled and its pieces discarded in preparation for its replacement by a more modern version.  Now, this man wanted to sell each bulb as a souvenir and had come to Joe Franklin’s office to seek advice, encouragement or a chance at publicity.

It’s entirely likely that he received advice and maybe even encouragement from Joe, but he probably received no publicity.  Many came and many called, but few were chosen to actually appear on “The Joe Franklin Show.”  The phone would ring and an assistant would answer and tell Joe who’s calling and Joe would invariably say something like, “Tell him I’ll give him good news in about a half an hour.”  Or Joe would answer the phone himself, speak a few words into the receiver and say, “Call back about 5 o’clock,” or, “I’m going to call you back in one hour – very important!” or, “Call me in 15 minutes, very important – I’ll have good news for you.”

I asked Joe if he ever remembered to call any of them back or ever had the good news he promised them.  Without hesitating, he answered candidly, “No, I tell everybody the same thing.

“We get maybe a thousand calls a week from people who want to be on TV, and I just don’t know how to say no [but] I don’t put them on [the show],” he said.  He then tried to explain to me that the callers needed to be told no for their own good, even though it seemed more for Joe’s good than theirs.

“Can I tell you something?” Joe asked me.  “Most of them have a need to be turned down, they have a need to be rejected.  If I put them on – like I’ll say, ‘What’s your qualification?  What’s your background?’  Do they want to talk about finance or romance or sex or therapy or nutrition?  I say, ‘What’s your qualification?’  They have none [and] if I would put them on, they wouldn’t respect me.  They’d say to themselves, ‘If Joe put me on his show, then he’s hit the pits, he’s hit the rockbottom!’  They have a need to be rejected, most of them.”

Searching in vain, in this pile or that, for a clipping or magazine cover he insisted on showing me, his patter continued.  “I was honored by the Meditation Society – millions of adherents!” he reported with a laugh, finding some long lost citation and briefly waving it in the air.

He tossed around the names of celebrities with the same abandon.  He met George M. Cohan and Jack Benny, he said, but gave no details.  He listed a handful of notables he interviewed years earlier on shows whose tapes were lost long ago – Elvis Presley, Ernest Hemingway, Salvador Dali, John Wayne, Ronald Reagan.  He talked of the talk show hosts who have come and gone since his career began (“400,” he estimated, another piece of data that suddenly arrived out of thin air) and the opportunities that come his way everyday.  “I can be on radio seven days a week, four hours a day,” he claimed.  “I have at any time six radio stations pursuing me . . .”

He told stories of difficult guests, of the time Ernest Borgnine walked off the show after Joe pronounced his last name “Borg-ninny” and the time Jerry Lewis got up and left when Joe asked him about Dean Martin when the two were estranged.

He told tales of Shirley Temple and Charlie Chaplin.  “Whenever you have a big guest, you’re always warned by their people what you must not talk about.  We defy them,” Joe insisted.  “I always do what they tell me not to do and it always works out great.

“When I got Shirley Temple on, they told me she doesn’t want to talk about her old movies, so I defied them – she loves the old movies!

“I had Ruby Keeler on.  They said, ‘Don’t talk about Al Jolson.’  They had a very unhappy divorce.  But we spent the whole hour on Jolson and she loved it!”

“I had Charlie Chaplin once on my radio show and I asked him, ‘Mr. Chaplin, what about all these people who sit frame-by-frame analyzing your movies and they find all the Freudian implications, all the shadings, like every time [the little tramp character] kicks the fat man’s behind, he’s supposed to be knocking the establishment and they go on and on . . . ?’  You know what?  He swore to me that he had nothing in mind when he made those movies except to make people laugh.”

The stories bubbled out of him, including one yarn about a trip he made to NBC Studios in Burbank, Calif., to appear on Tom Snyder’s “Tomorrow” show.  Joe said the appearance was set up to help promote a book Joe had written (he claims to have written dozens of books, a claim that is, for the most part, true).  According to Joe, he wound up on the Snyder show after Johnny Carson turned him down.

So, on the way to Snyder’s studio, Joe Franklin bumps into Johnny Carson in a hallway, or so said Joe.  “I wrote a book and they sent the book to Johnny Carson and [the publishing company publicist] got the memo: Johnny passed,” Joe said.  “So they sent it to Tom Snyder.  So I go out there – they sent me the airfare and everything – I go out to the studio in Burbank, and who do I meet in the hallway?  Johnny Carson.  He says, ‘Joe, what the hell are you doing here?’  I said, ‘I’m going on “The Tomorrow show”.’  ‘ “Tomorrow Show”?  Why not my show?’  ‘Johnny, we sent you the book, we got the word that you passed!’  He started screaming!  He never saw the book!  His face, his composure  . . .  he started to shriek.  I ran away!”

Joe then told a tale of Tom Snyder, apparently the only memory of Snyder that Joe brought home to New York that was worth remembering.  “I’ll never forget what he said once during the intermission,” Joe said of Snyder.  “He yells out to the audience, you know, while they’re playing the commercial, he says, ‘What does a guy with a 14-inch cock have for breakfast?  Well, this morning I had Wheaties, two bananas . . . !’ ”  And Joe laughed and laughed at the memory of it all.

Joe Franklin seemed to have perfected the art of feigning a very convincing modesty while at the same time ceaselessly promoting himself and his place in broadcasting history, a lofty position he defined without hesitation or noticeable guile.  He’d suddenly adopt a serious expression on his face and say things like, “My program is the reason for living for many, many people,” or, “You want to know what they tell kids in TV school?  What their homework is if they wanna be a talk-show host?  Watch Joe Franklin, study his technique.  I am sort of the role model for talk-show hosts around the country.”

David Letterman was one of them, Joe said, crediting himself with talk-show innovations large and small.  “Whatever is Letterman-esque now was originally Franklin-esque,” he said.  “I used to do a thing called ‘Mayhem in the A.M.’ where I would have a spoon player or sword swallower or a dancing dentist or somebody who whistles with his mouth closed, and all kinds of oddball things, which is exactly what David does now.”

Hey, who knows?  TV through the years has rarely been uniquely innovative, except perhaps in the beginning, though most of the earliest experiments in television programming had their antecedents in radio and live theater.  The next big thing has always been based somewhat on the big thing or things that came before.  Maybe Joe Franklin was the first talk-show host to welcome a dancing dentist or a closed-mouth whistler, or maybe he wasn’t.  Who’s to say?  The actual truth of Joe’s claims didn’t matter.  What mattered was that he was still around to utter them, and he was still important enough to gather people around him who were willing to listen to him and believe him – in his case, a never-ending parade of threadbare wannabes and never-weres, and a young reporter who absorbed the show business tales of Joe Franklin faster than a dry sponge soaks up water.

But the most interesting thing he said to me, the thing that underlay everything else – all the patter, all the name-dropping, all the insincerity, all the casual boasting and cheerful promises of good news that he never intended to fulfill – was something he said when we talked about Billy Crystal, who had famously impersonated Joe on “Saturday Night Live” five years earlier.  “You’ve seen Billy Crystal doing me, right?” Joe asked me.  “Billy Crystal knows he’s doing a spoof of a spoof because I’m putting everybody on.  My whole life is a satire.”

Putting everybody on.  Joe Franklin had just dug straight to the core of what show business is:  An industry in which everyone, in one way or another, is putting everyone else on.  Outrageous claims, baseless boasts, the bald-faced taking of credit for innovations large and small – in many ways, this was the essence of the television business as I came to know it as a journalist.  Joe’s inadvertent definition of show business reminded me of a story a friend of mine once told me, a friend who at a very young age, in his early 20s, worked as an assistant to a Hollywood producer named Edgar Scherick.  This friend had typed up a letter on the producer’s letterhead and prepared it for the producer’s signature in the space following the word “Sincerely.”  When Scherick saw the word, he had my friend retype the letter and use a different sign-off.  Why?  Because, Scherick said, “ ‘Sincerely’ doesn’t sound sincere.”  It was another great metaphor for show business – a world where sincerity is insincere and everybody knows it.

Next: Chapter 2, Part 4: A Fistful of Dollars


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